I help companies with consumer-facing products—digital or physical—crack the code to product market fit. And I help companies figure out how to actually use AI—not just talk about it—to drive productivity, automate the right things, and get more out of what they already have. I combine my deep understanding of consumer psychology and human behavior with a rigorous, data-driven product market fit process—grounded in testing and real consumer research. On the AI side, I cut through the hype to help teams identify high-impact opportunities for automation and smarter workflows. I help companies avoid costly mistakes, build products that customers actually want, and craft a marketing strategy that speaks to them. Having lived in 20+ countries and worked with numerous international companies across the globe, I can help you cut through the noise no matter where your market is.