Small and Medium Enterprises (SMEs) face several key challenges in today’s business ecosystem, including:

1. *Limited Access to Finance*
- Difficulty obtaining loans or investment to scale operations.

2. *High Competition*
- Competing with larger, well-funded companies in both local and global markets.

3. *Technology Adoption*
- Struggles with digital transformation due to cost or lack of expertise.

4. *Talent Acquisition & Retention*
- Difficulty attracting skilled employees due to limited resources.

5. *Regulatory & Compliance Pressure*
- Complex legal and tax regulations, especially when operating across borders.

6. *Market Volatility*
- Susceptibility to economic downturns, inflation, and changing consumer behavior.

7. *Supply Chain Disruptions*
- Vulnerable to delays, shortages, or rising costs in global supply chains.

8. *Limited Marketing Reach*
- Smaller marketing budgets make it harder to build brand awareness.

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