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If startup culture comes down to what’s in the water at the company water cooler, we could all stand to take a sip of what the Conversio team is drinking.

It's been an amazing year here at Startups.co! Make sure you've read our top startup articles of 2017 before the calendar turns over to 2018.

Failure is an essential part of the startup ecosystem - but no one wants to fail. To help you avoid that fate, here are the top reasons why startups fail.

If your business is ready to make the leap from living room to boardroom, do it from the heart of a startup ecosystem.

They’re beautiful. They’re sexy. But are unicorn startups real? The answer is more complicated than you might think.

By saying "no" to San Francisco or New York City and looking toward smaller communities, you can give your company a chance to shine bright without the need of big city lights.

Here are the best startup tools of 2018 that will help you build out your business as quickly, cheaply, and efficiently as possible.

Guerrilla marketing is great - when it's done right. But when it's done wrong, it can go very, very wrong.

Defining the stages of a startup can be tricky. Here we speak to four startup experts about what, exactly, an “early stage startup” is - and where to go from there.

A good competitive analysis is an absolute must-have for any business strategy. But there’s a difference between using competitive analysis to steer your ship – and letting the competition steer your ship for you.