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If startup culture comes down to what’s in the water at the company water cooler, we could all stand to take a sip of what the Conversio team is drinking.

To combat potential investor hesitance and avoid losing market opportunities, founders need to embrace the idea of the “soft sell.”

As a startup, gaining the knowledge you need to craft superior customer experiences requires reexamining your customer journey.

The best elevator pitches keep it short, simple, and audience-focused. Going up!

The MVP is one one the most important and decisive stages in your product's lifecycle. It helps your product enter the market smoothly — with minimal "surprises" — and, without spending every single dollar in your wallet.

Blogs are great, but nothing beats books for deep knowledge. Check out these recommendations for the best startup books from experienced startup founders.

You do not have to fall victim to poor hiring decisions; you just need to prepare your team to see past all the smoke and mirrors to make a clear decision.

They’re beautiful. They’re sexy. But are unicorn startups real? The answer is more complicated than you might think.

If good customer experience is magic, a customer journey map is the spell book.

Here are the best startup tools of 2018 that will help you build out your business as quickly, cheaply, and efficiently as possible.