How to be a Terrible Startup Advisorby Wil SchroterStartup advice: when opinions show up pretending to be facts.Continue
We Do What Others Won'tby Wil SchroterBeing a founder is basically volunteering to do things that make everyone else say, "Absolutely not."Continue
Can Startups Be a Team of One?by Wil SchroterThe future of startups is one Founder arguing with twelve AI subscriptions.Continue
The Founder "Hard Reset"by Wil SchroterStartups chase hype. Real companies build momentum and pay the bills!Continue
Embrace How Messed Up You Areby Wil SchroterWhat if the flaws you’re desperate to fix are actually your startup’s secret sauce?Continue
Should Employees Really be Our Friends?by Wil SchroterRunning a startup isn’t a group hug. Keep the vibes real but the roles clear. Authority fades fast when everyone’s “family.”Continue
The Best Growth Marketing Agencies: How to Choose Them and Who They Areby Ryan RutanThe wrong agency burns your budget, the right one fuels your rocket. Here’s how to spot the difference (plus a few worth betting on).Continue
We're So Connected — And Totally Lonelyby Wil SchroterDespite endless digital tools, Founders are facing record levels of isolation, and only real human connection can fix it.Continue
My Roadmap to Becoming a Confident Leaderby Wil SchroterFounders don’t start confident, they earn it by asking better questions, making bigger bets, and surviving being wrongContinue