Hi, Andy Jacob here....I haven't heard you mention that people want the product? I would make sure people actually will replace what they are currently using first..
You could start with my APELA framework. Awareness: The first consideration is the size of your target audience. If your product or service is only relevant to a small number of people, it will be more effective to reach them directly by LinkedIn or email. If on the other hand, they are numero...
The first question you need to answer is who is your audience? Who are you trying to reach with your advertising? If for example, you were promoting a local restaurant, Facebook may be a good choice. If you are trying to reach business owners, LinkedIn may be a good choice (its more expensive tho...
Hi there, I think there may be an issue with qualification in your process and these prospects you are targeting may not actually be hot leads but people in a research phase. Any qualification process, even simple ones like BANT could give you a better understanding on which leads are closer to...
There are three main models. Firstly, reciprocity, we recommend clients to your agency to partner with and the agency recommend clients back to buy your service. The value exchange needs to be equal, but when this works it usually forms the strongest of strategic partnerships. Secondly, there is ...
Hi, if you are stateside, I recommend a great assurance and tax accounting firm, Elliott Davis. If you need to discuss how to structure your business - call the Greenville,SC office and speak to Charles Duke (this is his wheelhouse). I specialize in identifying new revenue within the categories y...
My approach used a series of single paragraph emails that linked back to relevant industry calls to action. Additionally, we polled prospects to determine their pain points in order of most pressing. The result was increasing a century old trade association's membership net 11% in 10 months. You ...
There are key issues to consider: your company's best interests, the employee's best interests and your potential investors. Equity in your company is a legal issue and not a simple handshake and internal document deal. An attorney experienced in equity agreements will explain what the options a...
Yes, absolutely! You need to activate the GDPR consent forms and then add a form to your site. I'd explain it to you but this guide does a really good job: https://mailchimp.com/help/collect-consent-with-gdpr-forms/ If you need any help do let me know!
I always tried to grow my SEO as organically as possible, and I decided to take the long approach. We had one of our communications folks focus on only building high-quality, relevant content, and do so consistently and on a schedule. It took a little longer, but after a year, the amount of inbou...