Do those prospects come from an opt-in process? Are they aware that your brand obtained their data? If not, than you are cold-calling them and no matter who it is, we humans do not like to receive cold-calls, right. Though, you are in a premium market, thus you are in the market to put in a lot...
I have found CrossComm in Durham, NC to be among the best. Sean, their tech lead, really helped us at Reveal Mobile. They are reasonably priced with an impressive client roster (Duke, LG, T-Mobile, etc...). See http://www.crosscomm.net/ and just give them a call at 919-667-9432.
Start by educating your prospects through content. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated in...
My experience with online communities is mixed. Those work best if you have a value proposition that appeals to a large mass for a short period of time - i.e. a game. For something like healthcare I'd imagine you are looking to have people engage regularly and for an extended period of time. Th...
I personally have had success with the Google Keyword Finder. This is part of the Google Adwords program for estimating keyword traffic and since Google has statistics on everyone's surfing and search habits, this is your best bet. My advice to you is that before you try estimating server traffi...
I think there are two parts to your question: A) List Building B) Engagement of your list once built On the list building side, I would suggest you develop a strong content marketing strategy. With a B2B audience, there are really great affordable solutions like HubSpot that can give you the to...
There's no "best" answer here, but you can approach it a number of ways. For trendy/future-facing, an isomorphic JS stack (Redux, React, etc.) could be a good move. The architecture is scalable and — if no one on your team hacks around the implementation details — it's easy to maintain (and onbo...
One idea that's worked well for my clients has been to create a Skunk Works, which is effectively an autonomous, outside-the-bureaucracy, kinda-sorta-secret R&D team. I've been on these teams before, and if they're truly left alone with a pile of ideas and resources, they can accomplish incredib...
You should have a proof metric - market traction, market proof, proof that they are not wasting their time on your site with half-baked ideas. You should also have some way to show that there has investigation and transparency into the crowdfunders. Try a group with vetting services like http://c...