Take a look at Moz and RJMetrics. If you are a sizeable company, RJMetrics is a great option.
Before you spend $ or time marketing your service / website, ensure that your brand itself is quite strong. For example, if your name or domain is awkward, ambiguous, or off-putting, then every dollar and hour you spend promoting your brand will work less efficiently in your favor than if you we...
I haven't really come across one in all my years of web development, design and consulting. At some point I worked with a small startup (failed) whose platform was similar in aesthetics to that of craigslist (not used the same way though) and even then I don't think we thought of looking for a ...
How important is scaling? For example, if you're charging $400/hour for consulting and filling 20 hours a week, would you need to scale? Products are great, but there's a lot of unbillable hassle involved in the path toward getting there. Your product needs to have a big enough audience to giv...
It depends on what your startup does but if content is key to its success its better to start with your own content to get traction and build a following then use guest bloggers to expand your reach
Depending on what you need, you'll probably want to look at actual agencies. A single freelancer is unlikely to have the complete spectrum of skills you'll need, and unless you're looking to hire someone full-time, you'll probably have trouble retaining a single freelancer for a long period of ti...
Choosing the right development approach is crucial for building a freelance marketplace like Upwork or Fiverr. There are numerous way to build it however clone scripts and ready-made freelance marketplace software are two main options. Clone Scripts: Clone scripts are low-cost, pre-written code...
I don't think you can find a single perfect example because that will be based on that particular company in that particular industry. But what you can do is look for a series of landing page best practices. My book, The Best Damn Web Marketing Checklist, Period! includes many of those best pract...
Upwork (formerly oDesk) is a great place to find "certified" and reviewed remote-working contractors. Results are generally good, as it is backed by a review system. However, there needs to be a clear scope-of-work and you need a coordinator / project manager for best results. Let me know if yo...
I'm currently advising a client right on exactly that kind of customer service integration. Look into Live Ninja (https://liveninja.com/). It brings together the best of both worlds from web and a call center. Voice + Video + Instant connect without any special software, or a phone. You can have...