There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...
Content optimization is about producing content that your audience find valuable. You can start with optimizing existing page content rather than focusing on producing new content on your blog. Here, optimize titles, descriptions, headings and messaging for topical/keyword focus. You can also l...
My answer might seem a bit too simple, but anyway: why not put both - your direct number for people who prefer to first 'get to know you' before scheduling a consult, and the Clarity widget for people who already know what they want, and just need some quick advice. Just take into account that i...
Generally, if you're not adding obvious value with: -better processes. -better accountability -better results... Well, then you DESERVE to have your clients poached by a highly committed, high-value provider. So, it's not "just selling" it's delivering the full package. Value. Results. Care. ...
The best methods would be to: 1. Improve your target customers (the people who are receiving your emails) - and not just mass mailing. 2. Personalize the email by using new technologies that adapt each email to the user - and not just by adding "Dear [name of user]. Here's a link to one of the l...
What type of product would you be selling in EU? There are quite some specialised, regional platforms. Coolblue is another Benelux platform e.g.
Hi Peter, one key pointer that I always offer my clients working in HubSpot is to remember that the platform is very flexible. This means that there are many different ways to set up your programs and accomplish your tasks. Once you remember that, it's important to establish your business rules a...
Hi, There are a number of important questions that will influence your strategy to monetize your healthy list of 60k leads. -Do you have a product to sell? A list is meaningless unless you have a credible offer that resonates with your leads. -If you don't have a product, can you create one to ma...
Talk to market first simply dialing and smiling. Can also outsource for someone to call and set appointments for you to speak with them. Have found good affordable people on Elance.
Hi, Walter here. Assume I am your potential customer. I see your website because I am searching for related power industry information. I am in the searching stage, not ready to buy. No idea about your company reputation, nor have and idea of who you are. The Know, Like and Trust factor is m...