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Results for: Strategic Marketing

Any time I've done work in a resort area, our success has always depended upon string relationships with the actual resorts. Have you begun any sort of grass roots work at this point? Started to form relationships with those resorts without significant food and beverage outlets? Feel free to ...

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There are a few things you can do to grow your email list, and then use that list to grow your fanbase in general. First, it is important to research what works best for you. Different musicians have different fanbases, so the approach you take will depend on your music and what type of fan you ...

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You can use affiliate marketing for this. ClickBank.com has lots of spirituality related products that will be great for advertising on this kind of niche. Generate link for those products from ClickBank, add banners or in-text links for these product and bring a lot of traffic. You can earn abou...

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Hi: Sounds cool. Not clear on your target export markets, but some things to consider: 1. Identify your optimal customer and the problem you're resolving for that customer. Quality? Cost? Availability? 2. Research the pathways your product has to get into that optimal customer's hands. Wholesaler...

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You are missing whether LinkedIn and mailers are relevant to your target customers and also how they use these media, if your targeting was accurate. - (Buyer Personas http://j.mp/1LPsR1a) GOOD NEWS. Many CEOs of small companies are active on LinkedIn and even write their own content, but I can...

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After advising and marketing for tech companies for over 13 years, and for as much as I value my own profession, there is no escaping this path: Start by getting your first 10 customers. No joke. That is harder than it looks. You can do this via social media, cold calling, personal networks, do...

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You're facing an uphill battle. Angels and Seed Funds see a new app every hour of the day. Same goes for incubators and accelerators. No one will invest cold because there is no way to protect it. There's nothing patentable. You'll have to show rapid user adoption. If you can hit 10-20k users wit...

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There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...

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1. Get your marketing collateral together. Your case study and testimonials from your beta trial. Make sure you have a demo app ready so you can walk into any medical clinic and show the product on the spot. 2. For this industry, perhaps consider a small digital signage campaign. If you don't kn...

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The route I'd take is to start researching conferences that you'd like to speak at. Find out where and when they occur. Look for a "call for proposals" — lots of conferences ask speakers to submit talk ideas. Find out who runs them. See if you have any mutual friends. If not, see if you can fi...

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