Sounds delicious. I LOVE ice coffee. My advice is to definitely generate buzz on social media as well as a series of YouTube videos of every day people using the unit and enjoying the iced coffee. Some ideas: 1. Join a coffee lovers group on Facebook and LinkedIn. More importantly, an iced coff...
This is the kind of question I usually get by most of my clients and love the opportunity to help with a few ideas. Since you are planning to offer the spaces mainly for art events, meetings and popup shops, you are mainly targeting locals rather than tourists in the first place. So I would focus...
First of all: good luck. Seeing how you have a limited budget, I would select the following 3 strategies: 1. Affiliate marketing: offer affiliates a fee for every referral that converts into an actual ‘sale’. This way, you aren’t really paying anything out of pocket, but rather the payment is co...
You're not the only one that struggles with this. Pricing can be tricky for any industry really, but in digital marketing especially so because many still don't understand the value in it. When you can sell the value, then you can sell the price. When it comes to setting a price for anything you...
I've been helping companies market to Spanish speakers for over 5 years. As with most questions that stretch across borders and cultures, the answer is, "it depends". Here are some of the factors at play: 1) US Hispanics are over 80% of Mexican descent, meaning that as a general practice, your...
The sports space is certainly crowded, but the size of the market creates plenty of opportunity. This is not a zero sum game. The key to differentiation in a crowded space, is focusing on what it is that makes your product/brand unique? Do you have a story that is compelling? Has your product i...
I hate to be "that guy," but I'm gonna say, "it depends." What I mean by this is it is highly subjective to the market you are in and the target you're going after. However, with that being said, let me share a few of my favorite growth-hacky-type ideas that you might want to consider using to g...
Narrow down the type of SaaS app/industry targeted to 3 so you can focus. Then experiment until you find the best way to reach their potential users. When something works, duplicate it. The biggest pain point for any startup, including SaaS, is "how do I get customers".
Great question. Hi! My name is Humberto Valle, I'm an MBA growth strategist coach with years and exceptional experience. Your dilemma is not necessarily pricing, Airbnb might be a good place to belong but also consider that your ideal companies won't necessarily be looking for a nightly deal. E...
A couple of quick notes to add on top of some good answers: 1. Have you done any blogging / writing around the concept? If so make sure you have google analytics on your site and you have demographics functionality turned on. You will get some good high level demographic info on who is interes...