I started my business unexpectedly in 1994 when I found myself out of a job with $70K in debt. While it took me 90 days to land my first client, I picked up a job supervising a catering kitchen, and also went to teach evening education classes at three local universities in Atlanta. It is often b...
Word of mouth is your best bet. You may need to offer a few low-cost sessions to start building that trust.
Not necessarily. You have to weigh your available time and money. If you have more time, identify key influencers and build a relationship with them. If you have more money, then hire a PR firm who will do this in a way, but will really rent a lot of attention in the industry. Once you stop payin...
It also greatly depends on "why" do you want the publicity. There are tools to become visible for investors, there are networks to attract board members etc At last but not least - there are networks and tools to get partners and buyers/licensees. Happy to discuss.
Go find investment forums/meetups like Zino Society, Keiretsu Forum, or whatever you have locally. Just attend and introduce yourself to people. Keep going back and have a simple business card to exchange information. Follow up via email. Just meet them first and talk about what your doing, but I...
Dirt simple approach, I've used with several of my Travel Agent clients. 1) Determine your most lucrative destination (highest commissions for you). Say... Germany... 2) Determine starting point of most people visiting your destination. Say... Auckland New Zealand... 3) Run a Facebook Ad cam...
The most important thing to understand is your audience, or rather your target customer. In the beginning, it can be a bit overwhelming to all of a sudden tackle half a dozen social media platforms and do them all well. Focus on just one or two platforms where you know your ideal customers ar...
A pre-launch raise is really hard but not impossible. I raised a seed round for a mobile app that hasn't launched but it was quite honestly incredibly difficult and I wouldn't recommend others trying it! I answered a question about when is best to raise under what circumstances here: https://...
I have worked with a few international teams on business projects, and great things can be done across seas :) I would suggest really clarifying expectations and responsibilities of each position. Would the 4th American guy be amenable to checking in regularly (however you define that) on projec...
Carolyn's points are spot-on. Tactically speaking, I would suggest that you make contact with the recruiting partners at the top VCs. Greylock, a16z and others have partners specifically focused on helping their portfolio companies with recruiting. Cold calls and emails with a "I'm an entrepr...