I'd suggest doing three things to narrow down the field: 1.Try to sketch the business model for the startup idea http://businessmodelgeneration.com/canvas 2.Get good at doing quick and dirty market sizing of opportunities 3.Check if you are passionate enough about the idea to potentially spend...
Are you a professional? (I assume you'll say that you are) As such, you deserve to be paid for your service and skill. Rather than offer your services for free, focus your efforts on understanding the need of your big-brand clients. You can underpromise and over deliver without sacrificing the...
I recommend targeting the brand owners/marketing departments directly. You then can likely find out the decision makers and can make your pitch directly to them. I have found this easier than going through ad agencies.
Hello! This is a very good question, my name is Humberto Valle, and I'm the founder of www.Unthink.me a small globally known inbound marketing agency. We have helped many tech-related companies such as Software Developers who work on equity as well as traditional payments. For our marketing agenc...
The best lead gen is either paid or inbound. Paid: - Google Adwords - Facebook - Email Newsletters (Local) - Retargetting Inbound - Create videos on youtube for relevant search terms - Blog about the things your customers are searching for - Create interesting infographics relevant to your targ...
I do what's called a simple "reverse journalist lookup". Step 1: Identify your "sister company". This is what I call a company that is very similar to you but not a direct competitor. Make sure you are different from your sister company. For example You may offer an on-demand snowplowing service...
It sounds like you are going after high value targets who have layers and layers of insulation between your company and decision makers. If it were me, I would find someone either on here or on Linkedin who have existing relationships in your core industries and work out compensation deals with t...
Happy New Year (2020) ! Do Feel (Perfectly) Free to Contact Me ; for a (Legally-Compliant) Digital Clinical Marketing Plan. Sincerely , Professor Obi
Traditionally agencies and consulting firms grow vertically through a pyramid structure adding junior layers and mid level professionals who can be paid at a lower level and then billed back at higher rates to the clients as they scale once the rainmaker fills the pipeline. Another option is to...
It really depends on whether this is ultimately a top-down or bottom-up approach and to what extent the end-user experience is compelling enough to act as a forcing function to enterprise adoption. A bottom-up distributed mobile app must be both viral and incredible engaging. Without proof that...