Can you alter the post to bring in better traffic? Can you add a form to better qualify traffic and maybe capture email addresses? Could you add ads to that one post and get some revenue? If there are a ton of links to that post it could impact your overall rankings - not by much, but it i...
You can do this! "Act boldly and unseen forces will come to your aid." I have held a number of C level positions in the past, each of which was for the first time. I made a lot of mistakes but learned very quickly. I'll never forget attending my first corporate board meeting as the CEO of the co...
If you are going cold market the best way I have found is looking for a niche where there are good solid companies on page two - five that have poor onsite SEO and/or site design. Connect with them.
Successful SEO depends on two things: The amount of time the SEO has to invest (which often correlates to your budget) and the skills of the SEO doing the work. Without those two things, it's difficult to answer question number one. SEO, and digital marketing, in general, require a lot of skill...
1) CloudFlare is flakey. If you're attempting to manage SEO, avoid using CloudFlare or any tech which lives between your Website + your visitors. 2) Squarespace allows very little SEO control. Switch to WordPress, if you're running a business you'll be working on for years.
Here are some quick and easy tips: 1) To make it easier for bots to crawl your site, link to important pages within your site with simple HTML URLs (not through javascript). 2) Add Alt tags to all your images 3) To choose keywords, search google with each keyword to see how many results come u...
I have been working in SEO for over 10 years and have built search agencies from the ground up. I've also worked with some big brands on International SEO like Active.com, as well as many US based chains like Extended Stay Hotels. I suggest sub-directories as they are MUCH easier to manage and p...
It depends if you're solving for quantity or quality. If your goal is to get the highest volume of traffic possible, then it sounds like search isn't going to be your primary channel, and targeting broader audiences on social media might be a better option. However, if your goal is to get qualif...
I agree with some of the recommendations above; 1) Focus on making sure your XML sitemap is accurate, and make sure your weightings (server priority weights) are set correctly from parent to child (category > sub-category > product detail). 2) Submit through Google webmaster tools 3) Submit par...
I personally prefer the second two. That being said, given ghat 25% of your leads come through your website you may want to test each variation to make sure your users respond well to the new design. You should also check how much traffic you're receiving from search engines and prepare for a dro...