Personally I'd: - Crawl the existing site - save to Excel - Run a search in Google for: site:domain.com Then export the list (use Chrome SEO quake extension) and add to Excel Put both lists into 1 Excel file & de-duplicate. Next, get the sitemap of your new site, so you have all the URLs. T...
great questions - we see this situation with our clients pretty frequently at my firm. based on my own years of SaaS/tech sales, marketing and project management experience, I would say the path most likely to get adoption is actually discovered before the demo is delivered, rather than after. ...
From everything I've seen, 20-35% is definitely the sweet spot. It certainly depends on the price point and some people start lower but build in incentive criteria to bump the percentage up after a certain milestones have been met.
Great question, I've dealt with this exact same issue. I've found the best way to look at this problem is by analyzing the problem you are solving for this "lighthouse." Is this something they would build anyway? If so, how much would it cost? Anything less than that is probably a win for them. I...
My recommendation would be to outsource for as long as possible and focus your time and energy elsewhere. Build the simplest, least expensive solution possible and test whether there is sufficient marketplace demand for the concept before investing one dime more than necessary. Cheers, Frank
Great question. You should definitely not drop the idea if you think that it is worth pursuing. Just like you need the tech-founder, he needs a business founder with a dream, and the passion to make it succeed. I suggest that following: 1. Do market validation/ POC to see if the idea has potent...
The age of your site is a minor factor. Since there are several factors that will drive you to the top in Google, you have a great chance at ranking high with your new startup. I don't know the details of your company, but can offer you some basic guidelines. 1-follow onsite SEO best practices an...
Yeah, you have got this right. One important thing to note is that you will need to add href lang tags on the pages for both apptamin.com and apptamin.ca. Certainly no need to use canonicals based on what you have explained.
My preference every time is direct response marketing when selling B2B. Write things, with a compelling offer, send them to people. Start by building a database of SEO providers - they all have websites, and create a mailing list from this. Back up the direct mail campaign with awesome content ...
We work with one of the big cruise sites in the UK and it's all about making the site deserve to rank higher by continually improving the site via design & content. Google wants to rank popular sites so you need to (as Simon points out) figure out ways of getting influential sites to talk about y...