I've lead the marketing team for 3 VC funded startups that all successfully acquired customers en mass, but along the way I've certainly observed a fair share of startups that failed due to inability to acquire customers fast enough. Here are some common reasons startups fail: 1. They incorrectl...
Interesting question, but I doubt anyone humble enough will be able to answer it in a few lines. I'll use an example from sports to answer: all baseball/soccer/football teams have the same amount of players (on the field) and the same roles/positions. They usually also have a similar amount of ma...
The quickest path to cash is almost always consulting. Be very specific about what it is you can offer. Don't just offer "business consulting". Find a niche and serve it. Reach out to your network, including friends and family and ask if they need or know of anyone who might want to hear about w...
The technical legal answer is unless your subscription agreement or convertible note allowed for some type of rescission right, a contract was formed when he executed the subscription doc that generally can't be unilaterally rescinded. From a business and relationship standpoint, you may want t...
I have four different online courses with video content right now and there are lots of choices. If you're just starting out and want something that is easy with no monthly fee and built-in sales/landing pages with the ability to stop video downloads, you should check out Gumroad.com Give me a ...
You need to practice the webinars alone but in record mode. Using GoToMeeting/GoToWebinar you can practice presenting to yourself or others in your organization. The benefit is you get used to the technical tools to prevent those technical mismanagement issues as well as practicing your pitch. ...
No. The only way this could work is by outsourcing the people to other companies. But this would change the business you're in and you might as well just outsource the department to a company who does this already. If recommend reading a book called "The Goal" - it explains things better than me.
Use marketing as a means to gather more data and test. Marketing is one of the most underrated and undervalued skills in startups. Startups don't struggle with competition but getting attention. Marketing drives more data into the product, thus you can validate your theories. Pre-product mark...
You likely have clinical validation... not scalable adoption. In Medical AI, pilots prove performance. Scaling depends on structural alignment: 1. Economic Buyer Doctors liking it is insufficient. If the budget holder (hospital admin, procurement, payer) doesn’t see direct ROI, adoption stalls....
The unwillingness or inability to share the problems they face and how (or if) they overcame them. When companies do this well, they can take these lessons and start storytelling through their marketing. They make themselves more human. More approachable. Not only can this have a positive impac...