Drip marketing (aka. drip emails, or lead nurturing) is often used by modern marketers to nurture their leads through the sales funnel. As others have mentioned the idea is to gain brand awareness and influence buyers through a regular series of targeted and relevant content or offers. Typicall...
Start up ideas cannot be fabricated like that. The best start ups ideas come from the "why" and solve a problem that the person is passionate about. It's not just coming up with an idea, it's about whether the idea is solving a problem along with its acceptance and sustainability. As far as bei...
There are basically two types of SEO outfits. There are the "chop shops" of the world offering dated solutions like link building, etc and charging a monthly fee for supposed maintenance. Then there are credible experts who understand that the overall experience of the web assets is what catapu...
It's not unusual at all. If you do outsource, try and make sure you have a project lead that you can trust. Once revenues get up to a certain point they might want to see the project through and come on board full time OR they will have enough pride in their work to make sure a proper transition ...
Scaling using freelancers is better (at first) than scaling with employees. Either way, you need to avoid the trap of being a mid-sized consulting company. Here's an article of mine detailing the math behind this trap, and some challenges you'll face, and also a list of ways to combat this trap...
On the positive: 1) Consignment stores often work on this type of loop. Bring a bunch of clothes, hope they sell, and apply the store credit to new purchases. Well-run consignment stores optimize to minimize their net cash payouts. 2) There are definitely clothes shoppers who feel they shou...
After reviewing your site I found there was a potential for confusion with openup.com which is a completely different site. How does the name reflect what you are providing? Would be good to explain this somewhere. I also found the About Us page was way too vague and the FAQ's, while better, sti...
Well done! You now realize that it is not the idea alone that matters. Too many would-be entrepreneurs miss this understanding. Marketing is an art when done correctly. It must be rooted in the 4Ps as we say, but it MUST be uniquely inspired by the goods and/or services that need to be "Crossin...
First of all, I am not a lawyer, but I have "Global Business" certification from Harvard Business School Online. I know how global businesses work. So based on that knowledge, I am trying to help you out. PicRights is well-known for aggressively pursuing copyright infringement charges, sometime...
Generally, no. If you're a U.S. based company, you may outsource the development of your software development projects, or the creation of your intangible property. Payments made to non U.S. persons or companies that are performing the work outside of the U.S., should provide you a Form W-8BEN ...