Use the social media. Run an add on Facebook and Instagram. It is not expensive at all, you can address geographies that you want. Emphasize how your product differs comparing to others. Show clearly how customer can benefit on them.
This is a great question and an important one as well. I would start by identifying: Who is your target market? How will they use your product? On the go? On their laptop or on their mobile device? What kind of technology does your product need? Can it be built as a simple website or does in nee...
First, realize that change isn't an overnight process - it can take time to make the case for trying something new to your superiors. Second, try to understand (if possible) what motivations your team lead could have for being "stuck in their ways" - this can provide clues on the types of strateg...
This is not a simple question to answer, but one I can relate to because I am currently creating an online course and I initially struggled getting passed the outline phase. I found the driving factor to determine the best organization of instructional content is understanding what your audience ...
The idea of an MVP is 'minimum, viable' ... If you feel you need a "good amount" of funding, I would challenge if you are minimum enough. Obviously, without knowing the details of your product, your ideal customer, or what need you will solve, it is hard to help expose what is necessary in an MV...
Okay so I am going to lead by saying I have a bias regarding crowdfunding. Now on to my answer: Kickstarter is for products not companies. If you create a good product and do a kickstarter campaign you will be able to use the funds raised for the product to build your company. https://www.crow...
I've worked with several companies marketing products ranging from $10 ebooks to $1,000+ products, and they've all had success using a relatively simple formula: 1. MAKE PEOPLE'S LIVES BETTER. Everyone gets too much email, so if you're going to put another message in someone's inbox, it had bet...
I worked for a small logistics company that was developing a proprietary database which was to be packaged like a product. So as the head of HR I ended up doing the research on Trademarks & Patenting. To answer your question if you have a unique product or a unique take on a product you SHOULD p...
Yes, you need to sell something that earns you money beyond the YouTube advertising. I've had a channel for years and sell books, courses, Clarity calls and consulting. YouTube is a great platform for selling yourself and your expertise but as more people come on board, the revenues from adverti...
There are so many possibilities that come to mind, without knowing a lot more about what has lead you to this point, it is hard to offer any actionable advice. The first place I would start investigating is the top of your sales funnel. Are you getting students? Are they just not converting? Are...