For four years, I was the marketing manager at Axial, a two sided marketplace that matches investors with companies looking to sell their businesses. We figured out the chicken and egg problem, then figured out how to market and sell each side in a way that scaled. When you think about building...
You should first figure out your audience more specifically. Females 15-40 is very broad. Will all of that audience like the 1 product you have..? Get specific before you advertise. For example - you are selling iphone cases so you would ideally like the ability to target only people with iphone...
Content optimization is about producing content that your audience find valuable. You can start with optimizing existing page content rather than focusing on producing new content on your blog. Here, optimize titles, descriptions, headings and messaging for topical/keyword focus. You can also l...
Ideally these days you want to manufacturer and sell your own products. While I don't want to say the drop-ship model is dead yet, it is definitely dying. Selling someone else's products has become much more difficult and risky for a number of reasons: 1. Amazon - they can decide to sell the p...
I am sorry - I think it should work backwards: you identify your end users and their problems and then design the product and get back to them.... Otherwise it is an old problem on inventors making "solutions in search of the problem".
If you don't have a previous relationship with these bloggers, then the subject line will be very important. You have to come across as delivering some value rather than a means to an end. I would recommend emailing them first and asking if it's already for you to send them your press release, to...
You can use a QR code to print on business cards. There are a ton of sites that allow you to create codes. You can google to see which ones offer the services you need (expires after download, etc)
This is interesting, but not interesting enough. Not yet. You need to work further on your branding. What KIND of promotion for artists & designers? How is what you do DIFFERENT from anything else? What do artists & designers GET from you that they don't get anywhere else? Your target market are...
If you're in marketing, a great way to attract people to your website is through blogs writing. There are so many topics you can write about. Teach people something and they will come vack for more. The important thing when writing a blog is not selling your product. You have to write something u...
I hate to be "that guy," but I'm gonna say, "it depends." What I mean by this is it is highly subjective to the market you are in and the target you're going after. However, with that being said, let me share a few of my favorite growth-hacky-type ideas that you might want to consider using to g...