Here are my thoughts: "Offering stock options to the first 5". We tested this and it turns out this isn't viable. Not only will you administrative overhead managing your cap table, you're going to turn off investors that may not like the structure. My advice is: keep it simple. 1. Define your...
The best way to solve chicken and egg problems for marketplaces is to prove market need on each side independently first with a low-cost MVP-type test. Once you've proven the market on both sides with metrics it is much easier to leg in supply and demand with a strategic or enough funding to mat...
Here are a couple of marketplaces where the user will always have the option to "shop" outside the system but always comes back because of convinience. Udemy.com, Tareasplus.com, Clarity.fm, flippa.com, 99designs.com, fiverr.com,
For two sided marketplaces, I recommend having strategies for the following areas: 1) Strategies for solving the chicken-and-egg problem in the beginning, as many multi-sided marketplaces fail to gain traction due to this problem. Buyers need sellers in order to show interest; sellers need buyer...
You can use web sites such as Kickstarter to "pre-sell" memberships just like is done for other such products. For the "pre-sell", you may want to offer a special deal for being an early adopter. There are also other sites, such as Fundable, that seek financing for the business. Let me know if ...
Checkout is a high-quality WordPress theme by Array built for marketplaces of any kind. https://arraythemes.com/themes/checkout-wordpress-theme/ Let me know if you have any questions about implementation, and I'd be happy to setup a call.
What you are really talking about (given the info) with the two programs is: -Refer-A-Friend/Customer Referral Program: This is often implemented for customers of the service only and usually the bounty/reward is credits not really commissions. It can be dual benefit (Referrer and Referee get cr...
Get this book: http://www.amazon.com/Selling-Local-Advertising-Insider-Secrets-ebook/dp/B00B5KPMRA/ref=sr_1_1?ie=UTF8&qid=1433335127&sr=8-1&keywords=advertising+claude+whitacre (not an affiliate link) I'm a sales trainer, but Claude has put everything together in this book already so why reinv...
Having worked at Uber for a number of years across Rides (2 sided marketplace), EATS (3 sided marketplace) and Freight (2 sided marketplace) I can help. To build a successful 2 or 3 sided marketplace, the company has to build up the "supply" side before there is any demand. In the ride-sharing ...
Hi This is a classic market place SaaS (Software as a Service) and the classic answer for getting both sides is quality content, quality marketing, and word of mouth (which you'll get once you provide quality service). The key issue, BEFORE you think about how to get them to your platform is to ...