I am not a lawyer or an attorney and this is not "professional advice." Hire an accountant who is familiar with licensing. Stay away from the franchising route if you can: it's expensive, the lawyers are expensive, and you are open to attack from inside and out (franchisees and customers). I w...
1. Organic traffic through great content. 2. Classic (but targeted) paid online marketing - Facebook, Google etc - depending on your target market (this method will be tough/expensive because you're competing against the bigger players who have huge budgets - so it's less advised) 3. Endorsement...
The most powerful element of your brand in the early-stage of your startup is your reputation. Every interaction you have can positively build (or negatively impact) your brand. This can't be bought, but can be easily lost. Common ways I've seen start-ups lose their reputation early: 1) Not l...
After validating online price points and demand for a product I sold on eBay and Amazon, my business partner and I invested in our own website, which we made more profitable in under 5 years than the same product being sold in 16,000+ brick and mortar stores across North America. Bricks and morta...
I'll answer the question two ways. First, to give you the answer you're asked for: The best way to promote a brand story today is through short (under 2 minutes) video clips. If your products are being prototyped, it's an opportunity to shoot video of the process, you and your team's passion f...
Just be frank and flexible. Say: 1. We don't have that stuff. As a startup with customers that love customized solutions, we've tried to be nimble. 2. But I can see that your organization needs a streamlined process. We can deliver. 3. This stuff isn't for us internally. But show us s...
Sounds like you're doing a great job already. Well done. Based on the continuous increase in growth, and assuming that there is a growing market for your product, it shouldn't be too difficult to find an investor. What you would need is to create 2 investor pitch decks (presentations): one whic...
There is no right answer for this, but definitely, you need to have a 'hustle' aggressive approach when you're launching something new. That means to dedicate some time to get in front of the right people. You can start by joining Facebook groups in your category, going to meetups (as a host an...
Likely best to setup some phone conversations with people here you find provide advice which seems to resonate with you. USP may be useful + likely better will be to buy highly targeted traffic (to local area) + also use Meetup + other networking venues. Search for my name + Meetup in Clarity +...
Kind of depends on who those 120,000 people are, doesn't it? Ask yourself what they have in common. And ask yourself what it is they want ... or would want if they knew about it. Then figure out what you can give them that (1) closely matches what they want and (2) can pay you for your time. ...