What you are looking for are SAM. Strategic Account Managers. These individuals are more flexible to conversations that Strategic Buyers or any other purchasing department. SAMs are reponsible for maintaining existing relationships with key vendors or buyers so that would be a good start for you....
Not necessarily. You have to weigh your available time and money. If you have more time, identify key influencers and build a relationship with them. If you have more money, then hire a PR firm who will do this in a way, but will really rent a lot of attention in the industry. Once you stop payin...
Based on Radio and TV ads in the US, anything about flipping houses, weight loss, making money the easy way. Watch late night TV where you are and see what is selling on Infomercials, trust me if they are selling it as an infomercial, there is probably profit in what they are trying to sell.
Find apps that are B2B and go to the review sections. Specifically going to Google's play or Chrome store and look at reviews and follow them to Google+ to engage. I took that same angle for B2C app I was building last year. Check it out. http://blendah.com/post/37331434653/lean-startup-hack
[I'm Founder of isocket, the worlds largest marketplace for "premium" ad inventory] This question assumes (perhaps wrongly) that 1) a SSP and an exchange platform are all that different and 2) publishers don't understand what SSPs do and are staying away from them due to ignorance. It may be th...
The art of the "cold pitch" is definitely something that needs to be worked on, and doesn't come naturally to everyone. A couple of quick tips: 1. 4 is not a big enough target group, you've got to cast a bigger net. Try pitching 20, and aim to get 3-5 responses. 2. When sending a cold email, ...
There's a lot of info on ASO out there, so I suggest hitting up a few blogs that write about it. Here's an overview we published just a couple of weeks ago: http://blog.tapstream.com/post/65438643892/how-to-fix-your-underperforming-app-store-optimization
The perfect strategy is to show your client what their benefit and return on investment would be on this specific advertisement. This is what they are looking for from your pitch. It is great if you show them a positive benefit that they will receive from the advertisement. An example would be a ...
There are many ways to do this, if a person doesn't have money and wants organic targeted traffic you have to put in the work and build it with the right tools and tactics. At the core it is as with all marketing about finding traffic streams, and directing them to you. Creating your own audience...
1. Evaluate available advertising options (cpm, affiliate, # of ads per page, pages per site, etc.) 2. Create a spreadsheet with your assumptions for each of the variables (some of the things listed above) 3. Plug in different traffic volumes and see how revenue changes based on the selected vari...