Very few brands will openly discuss how much they spend in advertising. This is a highly-sensitive data and a competitive advantage. You can use industry averages for cost of acquisitions, however. If you use $1 per click and/or $15 per client acquisition, for example, you can do simple math to ...
I would love to know what others say in response to this question. I am facing the same challenge. Seems more folks need to know about the potential for growth with Clarity?
Starting a new life in Japan involves several key steps: Visa: Secure a visa suitable for your purpose (work, study, or long-term stay). Language: Learn basic Japanese; it’s essential for daily life and work. Job: Find employment before moving, or shortly after arriving. Use job boards or recrui...
You are missing whether LinkedIn and mailers are relevant to your target customers and also how they use these media, if your targeting was accurate. - (Buyer Personas http://j.mp/1LPsR1a) GOOD NEWS. Many CEOs of small companies are active on LinkedIn and even write their own content, but I can...
After advising and marketing for tech companies for over 13 years, and for as much as I value my own profession, there is no escaping this path: Start by getting your first 10 customers. No joke. That is harder than it looks. You can do this via social media, cold calling, personal networks, do...
I've been helping companies market to Spanish speakers for over 5 years. As with most questions that stretch across borders and cultures, the answer is, "it depends". Here are some of the factors at play: 1) US Hispanics are over 80% of Mexican descent, meaning that as a general practice, your...
1. Paid targeted traffic to a sales page. 2. Free giveaways of one book, hoping to get paid sales of another. 3. Podcast/radio show guest appearances discussing the book's topic. 4. Get an authority talking about your book. 5. Affiliate marketing--get one of your books included as content or ...
You're facing an uphill battle. Angels and Seed Funds see a new app every hour of the day. Same goes for incubators and accelerators. No one will invest cold because there is no way to protect it. There's nothing patentable. You'll have to show rapid user adoption. If you can hit 10-20k users wit...
There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...
1. Get your marketing collateral together. Your case study and testimonials from your beta trial. Make sure you have a demo app ready so you can walk into any medical clinic and show the product on the spot. 2. For this industry, perhaps consider a small digital signage campaign. If you don't kn...