It can depend on the type of book and goal for your book. But the strategies I know of working and that have worked for me. Involved building an audience of your own and leveraging other peoples audiences. So if you don't have an audience go through and find the thought leaders and personalitie...
Have a look at similarweb.com Put your competitor's websites in there.
Even if your competitor continuously capitalizes on your ideas, by imitating your product features, etc., and even if he grows exponentially faster than you, it shouldn't intimidate you. Similar product, less money, whatever else, doesn't matter. Get awesomely creative with your marketing. Focus...
I dont think the location or type of venue matters much in your ability to pursue and negotiate opportunities for vendors, sponsors and or investors. The easiest to pursue is vendors - in fact most smaller events are paid for by the vendors and sponsorships from local organizations who want to re...
If it's email, my experience has been keep the touches valuable and consumable. By that I mean, don't send them a 2 page email with all kinds of content about how awesome your company is and why they should use your product. Take the education marketing approach. Send them little nuggets of usefu...
I have quite a bit of experience with this. My advice is to create a plug in tool that can be licensed not just in the entertainment vertical but other similar verticals. That's one key way to develop clients that will never leave you because it will be part of their business. Then as a business...
I've been using perfectaudience.com and found great success. It's very easy to use and the results have consistently been above average. It's Facebook specific but where are most people spending their time? Facebook.
Business lead generation. Give the reader a taste of the content and have them fill out their info to get access to the entire report. Then you build a list that you can market to later. Hubspot does this well - http://www.hubspot.com/marketing-resources. As a rule of thumb nowadays content shou...
It's all about how the quality of the video, the relevance of the video to what the user expects / wants to have happen as part of their experience in that moment of the app. Most of all, the video has to be as short as possible to convey it's meaning & message. Finally, it has to create the ...
I've attended this class in-person and the video version of Michael Dearing's class on pricing is great. You can see it here: http://vimeopro.com/harrisonmetalshorts/pricing If you haven't already done so, I'd carefully study the effectiveness and uptake of "premium" services already offered by...