Is there any sort of auditing or quality control for subtitle files added to your database? If you are able to review, edit, and 'certify' some premium subtitle files that might be a reason to go premium. You could offer one free premium subtitle download pack for every free user. What do you h...
If I understand you correctly, you're saying a customer agreed to pay you for services (product and/or support), either through posted prices and a shrink-wrapped license or through a written contract, and then you provided those services, and then they didn't pay? And you're asking whether it's...
Response rate depends completely on the effectiveness of your material, quality of your product and site, brand recognition, commissions, etc. Regardless, with affiliates, the more the better. You are paying commission. There is no real negative to having more effective affiliates.
Getting customer to prepay is difficult if a) you don't give them a reason, b) you ask the wrong type of customer. ** Assuming you're doing this for customer development, not just to build revenues *** Giving them a reason: I usually say "we have an early adopter program, and we're only signing...
The concept of having a directory to get advice has been around for years .. earliest occurance I can find is 1999 with Ingenio.com (acquired by AT&T). In todays world, there's www.healthtap.com | http://helpouts.google.com + many many others. The key is community & liquidity. Marketplaces are...
The basics of SEO are: Crawlability: proper HTML mark-up and syntax starting with the document head right down to the <div> structure. If search engine robots can't parse your code then it doesn't matter how relevant it is to the search query. Authority: content that is popular tends to rank we...
Not sure there is a definitive, one-size-fits-all answer, but I can give you my experience. I've had much better success with multiple touch points than the single blast. I would specifically target folks who opened, but didn't click the first email, and send them a second email with a modified...
There are a handful of great PR agencies for mobile consumer apps in SF & NY but for a consumer launch, a great PR agency isn't sufficient to garner widespread coverage. With so much actual product awareness for new apps being driven by Twitter (and to a lesser extent Facebook), traditional PR...
Assuming this is a search campaign, you should be able to see if any new competitors are regularly showing for your keywords. I would also investigate if CPCs have changed (or just conversion rate), how your impression share has changed, and how your average position has changed. If their campa...
My absolute first advice would be not to launch the app at a low price then raise it up later on. That's an absolute No No. There is no real rule to price your app. My suggestion would be to look around the app store of similar apps to get an idea of what they are priced at. Once you launched...