Total Addressable (at least in the US) can be built based on market data sets, both free and for fee. For early child care centers, Market Data Retrieval and NCES (publicly available data set) are two recommended sources. For Serviceable, that depends on a) your own business / operating model and...
The average affiliate program will pay commissions in the 10-30% of the sale range depending on your margins. Affiliates are concerned with the commissions, but are also concerned with how well your website will convert the traffic that affiliates send to it. If you have a strong conversion rate ...
Don't even think about monetization yet. You want to focus on first starting to capture this month's traffic - even just 1% - as email subscribers who you can continually message and Market to. Once you have someone as a subscriber, you can now email them a dozen times over a few weeks promotin...
You do not mention whether your site is B2B or B2C, but "corpwriting" suggests the former. In that case, you may wish to write a post on a LinkedIn profile where you are offering an image, a powerful headline, one or two paragraphs, and then a link to your site that the reader can follow to comp...
What value do THEY get from subscribing to your newsletter? The answer should be: "lots of value, and I make it obvious to readers in language they care about." I've written two how-to books. In each, I point to a book-specific landing page with resources. For my first (on public speaking as a f...
I'm a developer at Clarity and was involved in the development of this feature. This specific feature was developed in house. We keep event logs around for a log of things and this feature is built on top of that. When you visit a certain page showing interest in an expert, we'll schedule a job ...
It's actually very smart to do it the way you are doing it. We do this all the time and have tested it extensively. What you want to do is to see if your ad is getting enough "reach" at the 20 cent click level. Reach is the amount of times your ad is shown. If there aren't many others bidding, ...
Hi there, Two things come to mind: 1) Go to the networks directly and ask them about their fill rates, historically, in your target countries. 2) Once you've identified 3 that seem pretty good, ask your programmer to implement an ad cascade. S/he can probably handle this with a .plist file if you...
Try Dun & Bradstreet (DNB.com) to buy email addresses with one time fees instead of monthly subscriptions. I get them for free using an automated combination of tools that allows me to target specific people. If that's something you want, request a 15 minute call, which will be enough time for ...
It depends on the economics of your revenue model but as a general rule, $3.00 is the high point and $1.00 - $1.50 is the target range.