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My first question is, how did you get these email addresses? If they physically entered them, simply store them in an encrypted spreadsheet or database for importing into a platform. Of course, the best method is utilizing an email service to initially collect those addresses.
I have a different approach that will give you a more sustainable growth trajectory. You should go with an inbound marketing strategy instead. 1) Get creative with your content marketing to educate your target market on the problems. By creating the awareness, your target market will then look ...
Greater risk = greater equity. How likely is this to fail or just break even? If you aren't receiving salary yet are among 4-6 non-founders with equivalent sweat investment, all of whom are lower on the totem pole than the two founders, figure out: 1) Taking into account all likely outcomes, w...
Your brand must conjure associations beyond the clothing itself. Fabric is only fabric. Attractive design matters, but market competition is enough to drive down prices. If you intend to ask a premium, then your product line must SUGGEST more than it literally is. Eventually, certain brands r...
I think Facebook is great for really targeting your audience and you’re on the right track. But I think you can have a better funnel than that. I find, for getting better conversion today, it is better to get your Facebook traffic off of Facebook as fast as you can to your offer and into your fun...
That is always a tuff call, to take the profit at the start of the project or to make a great profit at the end. Not only is this tuff for you, your customer has the same analysis. I would offer plans that do both, that would give you a mix of the upfront revenue that you need and back end profi...
I would use pay-as-you-go model which lets me scale as and when required and pay accordingly. The traditional problem with Home grown software is you can't accurately predict the growth when you open the floodgates. So choosing a pay-as-you-go model works perfectly here. The other constraint I s...
You'll never get indexed by Google right away, it's going to take at least a few days or weeks, but there are a few things you can do to speed up the process as much as possible. 1. Create at least one simple landing page while your site is being developed and include a few paragraphs of text ex...
There are 3 ways you could generate revenue from your site: 1. Adsense or ads from a network. You can also sell ads directly but ir also means you need to have a sales team or figure a way to attract customers. Unless your site generates north of 5m uniques it will be hard to make a real profi...