As an current investors and former Chief Strategist of Metroclick one of the largest interactive touchscreen & kiosks suppliers in the states. It's very easy to lease the equipment, the more important questions is the reason behind the use of the equipment. Also the location of the kiosks test ma...
My biggest challenge on LinkedIn is consistently creating engaging content that stands out in a saturated feed. With so many professionals sharing valuable insights, it's tough to cut through the noise and capture people's attention. Additionally, measuring the ROI of LinkedIn marketing can be ch...
B2B is much easier and more profitable. The pitch to help a business grow at an affordable price is much easier than having to spend on gaining customers trust/loyalty.
Having sold to these businesses in a variety of capacities I agree demonstrating the value and benefit to them can be quite challenging. The smaller a business is the more cautious they will tend to be with their limited marketing dollars. My advice is to focus on low risk strategies where you of...
The key to understanding if you are going in the right direction from a product standpoint is to get it in front of users - so if you haven't let some of your potential end users spend time with the product, or at least put the concept in front of them to solicit feedback - that would be priority...
There are a number of best practices -- and, generally, they are universal regardless of your product or service. The one that I would stress above all others is: Understand Your Customer. That is, resist the temptation to "jump in and build something", take some time to interview prospective c...
You could try pivoting the product to help individuals that need to use foreign freelancers to have their app developed, because they don't have enough money to pay a local developer, and they can't find a technical co-founder. This is actually a very common problem. Working with foreign freela...
Hi This is a classic market place SaaS (Software as a Service) and the classic answer for getting both sides is quality content, quality marketing, and word of mouth (which you'll get once you provide quality service). The key issue, BEFORE you think about how to get them to your platform is to ...
Buy targeted traffic. Describe the targeted traffic's problem in such detail that they instantly understand you know their market and their situation. Get the prospect to get on a strategy call with you. Sign them up for the coaching or service. That's it. Where's the problem? A lot of these...
This is very tricky, as many countries participate in the Eurozone food requirements or other equally oddball rule sets. Your first step will be to pick a jurisdiction, like Europe + then ensure your ingredients list matches their rule set. If for example, you have Kava Kava on your label, you ...