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What a great question! You are on the right track. First, lets define Avatar as "An icon or figure representing a particular person." In business application, an avatar is a representation of your ideal client/customer. A business may have multiple avatars representing several target demographics...

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I am a bit confused why you are starting a business, but asking how to best monetize it. That is a red flag, at the start. In my experience, when you are starting (or looking to gain more clients), defining a niche is a far better strategy than being a generalist. That said, once you are establi...

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I am not a lawyer, and I suggest you get one and ask this question of them. When you have the lawyer write up the contract the best thing is to probably include a non-discloser agreement in it, that way they cannot disclose the workings of your code. Next you will want the contract to say they ...

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This may sound overly simplistic - but I'd suggest just asking a few. Assuming you want to find someone local that you can work on site with - just seek out a dozen or so and ask them. If an individual says no, ask them who else you should ask in the area. They shouldn't be hard to find. Said d...

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Understanding your market is key. Without a market, products flounder, or worse, fail. I've conducted research on markets where a product didn't exist yet. The research doesn't have to be expensive or lengthy. The purpose of research is to understand the true needs of the market. Based on the...

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One of the best ways to POC the service: I would sign up a few retailers and work through platforms like Upwork or Fiverr to get the job done. It will be time intensive, but the validation will be well worth the effort.

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Hi: Not sure how well you know the market you're targeting, but to best know what you need in a partner, get a strong handle on what the target market needs. Who is your ideal customer? What pain points does she or he have? What is your solution to those pain points? Is it unique (so you need to ...

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Thank you for asking this question! As someone who has owned multiple small-medium sized businesses, I know the importance of managing purchases in relation to cash flow. I prioritize the following when considering this question in relation to my own businesses. 1. Cash Flow-It is critical that ...

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I have worked in brand development for over a decade. Have you ever thought about doing a high end concierge service? People answer questions and send pictures to have high end goods and gifts selected for them. Give me a call! I would love to brainstorm!

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