As former CMO of Expedia I can tell you that being focused will trump any theoretical upside of having different names. To this day there's a struggle to build daylight in meaning between Hotels.com and Expedia's core hotel business - and there have literally been billions spent on trying to do t...
As a television anchor, you would have reached people – I imagine – partly through "stage presence", personal charisma, presentation and delivery. Some of those personal qualities and skills may be lost online, where text and static images dominate. However, many online platforms lead to in-pe...