Without a dedicated advertising budget, you're going to have to put in a lot of man hours with guerrilla marketing at first. I would create a quick 5-10 slide PDF highlighting the benefits of the service and the real value to your clients. This can be at the ready as a followup to actual conver...
I did a quick web search for you and came up with Jeremiah Owyang's blog. I have met him and he's a genius. http://www.web-strategist.com/blog/2009/09/22/checklist-develop-a-successful-advocacy-program/ Should answer all your questions. Re: tracking and measurement I'd say "PR mentions" is a...
Im sure you'll will find many diff approaches but overall your main goal, once you contact, is to always be accessible, friendly and build relationships. Even if your relationships are thin, they are better quality leads for business than you simply walking into a business pitching your product. ...
Try Elance. Whether you are selling B2B or B2C, you have to focus on selling to only one person. You can actually sell to one person at a time while selling to millions at a time. They are one and the same. Don't get off track, what we call digital marketing selling is just selling in print. An...
1% if it is a cold contact 10% it is Warm contact 20% if it is a thank you note.
Agreed with Sergio: you probably want to stay away from this one. We get branded by those we hang around. And if you're hanging around financially troubled firms, you'll get branded that way. And what happens to them rubs off on you. They go bankrupt, you were somehow involved...you must be at l...
I have been involved in several multimillion B2B businesses that relied on leads to make sales. The solution is simple, but hard at the same time: you should do this inhouse. Nobody knows your business better than you do. You understand your USPs and the added value that your services can bring t...
Social media is very useful for B2B SaaS companies. The level of targeting on places such as Twitter and Facebook are very useful to hit the right people/companies. LinkedIn is also another useful tool for B2B Advertising. On Twitter/Facebook, you can potentially target users of your SAAS, or c...
The answer really depends on who you are targeting. I am assuming here that it is primarily SMEs in which case I would probably focus on sales and productivity tools. There are a number of tools like Pipedrive (Sales CRM) and Trello (List organizer) that I cannot live without. Whatever you devel...
Shopify already has the feature to connect you as a store owner to the wholesalers/dropshippers so that you only need to discover from their network and put them on your e-commerce site. In terms of financial needs, you could ask suppliers for payment term so that you can get paid first and pay ...