Since you are specific on Pharma focused consulting :
1 You need to map all Pharma companies in your traget locations
2 Map your strengths on consulting areas- like GMP, R&D , Sales and Marketing or Just Marketing ?
3 Do you have certifications in any of them or deeper expertise? if not can you hire those expertise.
4 Do you have expertise in international or specific country market.

Doing a SWOT analysis will support your decision :
Stregths
Weaknesses
Opportunities
Threats.
I think you should start writing your thoughts, discuss them with experts and create a strategic plan.